Privacy Policy

Last updated: [Date]

This Privacy Policy describes how MoveShe (“we”, “us”, or “our”) collects, uses, and protects your information when you use the MoveShe mobile application (the “App”).

MoveShe is a visual fashion finder that helps you discover similar clothing and accessories from your photos, screenshots, or images you capture with your camera. By downloading, installing, or using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the App.

1. Information We Collect

1.1 Information You Provide Directly

MoveShe does not require you to create an account in order to use the core visual search functionality. We do not ask you for your name, address, or other profile details inside the App.

However, you may choose to provide certain information in the following situations:

Support requests: If you contact us by email or through other channels, we may receive your email address, name (if provided), and any information you include in your message.

1.2 Device and Usage Data

We may collect certain information automatically when you use the App, including:

Device information (device model, operating system version, language, country/region).
Log data (IP address, app version, access times, pages/screens viewed, crashes, and other diagnostic data).

1.3 Camera and Photo Library Access

MoveShe uses your device’s camera and photo library strictly to provide visual search features. When you choose to:

Take a photo using the camera within the App, the App accesses your camera only for that action.
Select a photo from your photo library, the App accesses only the images you select.

Images you provide are used to perform visual search and find similar fashion products (for example, by sending the image to our servers or trusted third-party search providers). We do not access your camera or photo library without your explicit permission, and you can revoke access at any time in your device settings.

1.4 Cookies and Similar Technologies

The App itself does not use browser cookies, but third-party services integrated into the App (such as analytics or crash reporting providers) may use their own identifiers and tracking technologies as described below.

2. How We Use Your Information

We may use the collected information for purposes such as:

Providing, operating, and maintaining the MoveShe App and its visual search features.
Improving and personalizing the user experience (for example, improving search quality).
Analyzing usage to understand how the App is used and to improve performance and stability.
Communicating with you, including sending important notices or responding to your support requests.
Detecting, preventing, and addressing technical issues or security incidents.
Complying with legal obligations and enforcing our terms and policies.

3. Legal Bases for Processing (EU/EEA Users)

If you are located in the European Economic Area (EEA), we process your personal data on the following legal bases:

Your consent (for example, when you grant camera or photo library access).
Performance of a contract (to provide the App and its features).
Legitimate interests (such as improving the App and preventing abuse or fraud).
Compliance with legal obligations.

4. Sharing of Your Information

We do not sell your personal information. We may share your information in the following situations:

Service providers: We may share information with third-party vendors that help us operate the App, such as analytics providers, crash reporting tools, cloud hosting, and visual search technology providers. These providers process data only on our behalf and in accordance with this Privacy Policy.
Legal requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.
Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
With your consent: We may share information with your consent or at your direction.

5. Third-Party Services

The App may include third-party services such as analytics, crash reporting, hosting, and product search or affiliate networks that provide fashion product data. These third parties may collect information about your device and usage, subject to their own privacy policies.

Examples may include (depending on the configuration of the App):

Apple services (e.g., App Store, in-app purchases, Sign in with Apple).
Analytics providers and crash reporting tools (e.g., Firebase Analytics, Firebase Crashlytics, App Analytics).
Fashion product search or affiliate providers that help us show similar items based on your search.

We encourage you to review the privacy policies of any third-party services that are used within the App.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will delete it or anonymize it.

Images you submit for visual search are typically kept only as long as necessary to process the search and improve service quality, after which they are deleted or anonymized where reasonably possible.

7. Data Security

We use reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

8.1 Access, Correction, and Deletion

Depending on your location, you may have the right to request access to the personal information we hold about you, request corrections of inaccurate information, or request deletion of your information. To exercise these rights, please contact us using the details below.

8.2 Permissions

You can manage permissions such as camera or photo library access at any time via your device settings. However, disabling certain permissions may affect the functionality of the App (for example, visual search may not work without image access).

8.3 Marketing Communications

MoveShe does not currently send in-app marketing messages or newsletters. If this changes in the future and you receive promotional communications from us, you will be able to opt-out by following the instructions in those messages or by contacting us.

9. Children’s Privacy

The App is not intended for children under 13 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided personal information through the App, please contact us so that we can take appropriate action, including deletion if necessary.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, where data protection laws may differ. We take steps to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can contact us at:

MoveShe
Email: support@moveshe.com
Website: https://www.moveshe.com

This document is provided for general informational purposes only and does not constitute legal advice. You should consult with a legal professional to ensure that this Privacy Policy complies with all applicable laws and App Store requirements for your specific situation.